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汽车- 如何在线销售汽车零件
令人敬畏的GTI迁移来自Magento，利用BigCommerce推出B2B通道并增长96％
从Magento转到BigCommerce如何让在线业务在简化操作的同时扩大规模。
| 95.73% | 14.93% | 16.96％ |
| 收入同比增长 | 转化率的增加 | 每年增加AOV |
直接查看增强企业的功能
像Awesome GTI一样与BigCommerce一起成长。
令人敬畏的GTI成功故事
当很棒的GTI它成立于1989年，是一种爱好。创始人吉姆·科顿希望帮助其他人修改、调整和维护他们的大众、奥迪和其他高性能汽车。
但是当业余爱好自然地进入在线业务时，操作开始达到更复杂。
最初从Magento店面运营，Awesome GTI发现他们的在线运营并没有像它可以优化。
随着sku数量的增加，维护他们的在线系统从实际管理、营销和销售产品中分散了注意力。
然后他们转向了BigCommerce。
现在，Awesome GTI不需要担心托管问题或平台管理——相反，他们可以专注于扩大他们的运营。
这也很有效:到目前为止，他们的收入同比增长了96%。
Magento并没有针对可伸缩性进行优化
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
我们已经在Magento上工作了好几年，但是当我们意识到这个平台并没有为我们想要做的事情进行优化时，我们就遇到了一个问题。另外，我们也不确定系统里的数据是否100%正确。
我们需要一个托管平台，让我们能够更多地专注于产品的营销和销售，而不是总是纠缠于系统维护。
这就是为什么BigCommerce对我们来说是一个巨大的机会。我们向B2B市场扩张，从根本上改变了我们在网上做事的方式，而BigCommerce帮助我们实现了这一点。它帮助我们取得了今天的成就。
Shopify似乎是面向小规模企业的
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
在我们看来，Shopify似乎主要面向小型电子商务新公司。
主题是基本的，而且通常有一种非常小的规模，t恤卖家的感觉。鉴于我们是一个拥有超过1万sku的成熟电子商务品牌，这并不符合我们的需求。
当我们查看BigCommerce系统时，我们看到了我们在前端和后端寻找的所有特性，从集成到支持。
尽管我们从未使用过BigCommerce的支持资源，但我们希望知道自己拥有技术支持。
从玛托托迁移到BigCommerce
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
我们从Magento到BigCommerce的整个迁移过程只用了几个月。这对我们来说是很好的周转时间，因为在整个转型过程中，我们仍然是100%运作的。
自从转换后，我们已经有了130万的访问量，400万的访问量——而且还在持续增长。
我们的在线商店的表现是显著的:跳出率降低了，会话时间增加了，每天的会话量增加了。我们想看到的增长就在那里。
尽管我们从未使用过BigCommerce的支持资源，但我们希望知道自己拥有技术支持。韦恩·安斯沃思，Awesome GTI电子商务经理
我们发现BigCommerce不仅仅是销售平台 - 它也是我们的产品目录和我们的媒介，即希望通过社交媒体和实时聊天等渠道与我们联系。韦恩·安斯沃思，Awesome GTI电子商务经理
我们从Magento到BigCommerce的整个迁移过程只用了几个月。这对我们来说是很好的周转时间，因为在整个转型过程中，我们仍然是100%运作的。韦恩·安斯沃思，Awesome GTI电子商务经理
客户群体提高效率
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
客户群体允许我们创建不同级别的折扣，这很重要，因为我们与一些需要不同定价结构的大型经销商合作。
最棒的是，这个工具使所有复杂的数据都易于管理。我们有一个人负责这方面的业务，所以这个工具使他很容易和无缝地维持他的正常职责和运行网站。
我们知道，如果他必须每隔10-15分钟拿起电话，以便订购或进程，他会被捆绑很多时间。这不仅提高了我们的效率，而且它也是一种成本节约。
数据驱动决策的详细分析
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
我们一直在使用来自BigCommerce分析的见解。无论是深入到产品层面进行营销，还是更好地了解客户的需求，这些信息都是无价的。
我经常惊讶于它能给我们提供多少数据以及它能让我们做的所有事情。
简单的分析，比如“最打折的产品”或“最被抛弃的产品”是很好的，因为它们让我们看到趋势，然后采取行动，无论是提供折扣还是跟进给客户的电子邮件。
我们可以立即找到需要优化的区域。
不仅仅是一个销售平台
正如Awesome GTI电子商务经理Wayne Ainsworth告诉BigCommerce的那样。
我们发现BigCommerce不仅仅是销售平台 - 它也是我们的产品目录和我们的媒介，即希望通过社交媒体和实时聊天等渠道与我们联系。
老实说，我们没有任何抱怨。BigCommerce为我们提供了完美的服务。
简单的分析，比如“最打折的产品”或“最被抛弃的产品”是很好的，因为它们让我们看到趋势，然后采取行动，无论是提供折扣还是跟进给客户的电子邮件。韦恩·安斯沃思，Awesome GTI电子商务经理
