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澳大利亚最大的精酿啤酒店是如何为客流量增加400%而欢呼的
300% | 400% | 650% |
增加 销售同比 |
增加 交通 |
增加 电子邮件数据库 |
直接查看增强企业的功能
像啤酒卡特尔一样与BigCommerce一起成长。
理查德·凯尔西在澳大利亚和世界其他地方旅行时,遇到了精酿啤酒,他迷上了它令人惊叹的味道和香味。他把为顾客提供世界上最好的精酿啤酒作为自己的使命,这些啤酒通常不会在酒吧或当地零售商出售。2009年,Richard开业啤酒卡特尔在澳大利亚悉尼的一个小仓库里经营着一个利基在线业务。
啤酒卡特尔最初开始在网上销售每月啤酒订阅和啤酒礼品。每个月,店主都会利用自助仓库的整个区域来包装啤酒,送到澳大利亚各地的口渴顾客那里。
2011年,啤酒卡特尔收购了一家实体店,并在短短三年内迅速将精酿啤酒的种类从60种扩大到1000多种,并赢得了澳大利亚最佳精酿啤酒瓶店。
此外,该公司非常注重创新。它以其独特的产品系列而闻名——尤其是它的啤酒出现日历它可以让接收者每天享受不同的精酿啤酒,同时倒计时迎接圣诞节。
秉承其教育消费者精酿啤酒的理念,啤酒卡特尔创建了澳大利亚精酿啤酒调查这是一项对精酿啤酒趋势和行为的年度研究。超过17000名澳大利亚精酿啤酒饮用者参与了2017年的研究。
正如beercartel.com.au老板理查德·凯尔西(Richard Kelsey)对BigCommerce所言
我们的业务开始于在啤酒节上设立摊位,以推广我们的啤酒俱乐部和礼品,我们的第一次销售主要来自这些节日之后的口碑。
在这段时间里,我们经历了两个不同的电子商务平台。这两款产品都是对在线销售的有益介绍,但功能有限,这让我们对它们能否满足我们业务增长的需求没有信心。
我们非常彻底地寻找一个电子商务平台,以满足我们的长期需求。最终,BigCommerce凭借其内置的功能和强大的支持团队赢得了我们的支持。我们的开发人员也很喜欢他们能够轻松地使用平台创建自定义解决方案,这帮助我们更有效地管理不断发展的库存。
我们非常彻底地寻找一个电子商务平台,以满足我们的长期需求。最终,BigCommerce凭借其内置的功能和强大的支持团队赢得了我们的支持。
Richard Kelsey, beercartel.com.au的老板
正如beercartel.com.au老板理查德·凯尔西(Richard Kelsey)对BigCommerce所言
今天,我们通过BigCommerce网站直接销售,利用其他渠道为网站带来流量。给我们带来最多流量的渠道是谷歌、Facebook和电子邮件。通过使用BigCommerce的原生功能,消费者可以很容易地在网上购买商品,并在实体店取货。同样,有了BigCommerce的礼品卡,消费者可以在网上购买礼品卡,并在我们悉尼的实体店使用。
自2015年加入BigCommerce以来,我们的流量每月增长400%。销售和订单都增长了300%以上。
正如beercartel.com.au老板理查德·凯尔西(Richard Kelsey)对BigCommerce所言
我们利用BigCommerce平台上的几个应用程序和工具来驱动流量,并将销售流程的每个部分系统化。
MailChimp的使我们能够通过电子邮件营销活动突出我们的每周销售,我们利用Zapier用于自动化重复的任务,例如发送leads to Mailchimp。
同样,集成Justuno对我们的电子邮件列表提供特别折扣和促销是非常有用的。
将这些工具与BigCommerce集成在一起的便便性确保了我们的业务即使在增长的同时也能继续有效地运行,这反过来又为我们提供了更多的时间和精力来专注于新的计划。
正如beercartel.com.au老板理查德·凯尔西(Richard Kelsey)对BigCommerce所言
我们将BigCommerce视为一个平台,随着我们的成长,它将毫不费力地扩大规模。随着我们业务的发展和复杂性的增加,我们知道我们有一个电子商务平台可以适应我们。
例如,我们的下一个努力是为我们的购物者开发一个完全集成的全渠道体验,这将巩固我们的库存、忠诚计划和客户购买体验。有了BigCommerce,我们知道我们可以通过平台提供的各种即插即用工具按时并在预算范围内完成这项工作。
将MailChimp、Zapier和Justuno等工具轻松地集成到BigCommerce中,确保了我们的业务继续有效地运行,这反过来又为我们提供了更多的时间和精力来专注于新项目。
Richard Kelsey, beercartel.com.au的老板
我们的开发人员也很喜欢他们能够轻松地与BigCommerce平台合作,创建自定义解决方案,这帮助我们更有效地管理不断发展的库存。
Richard Kelsey, beercartel.com.au的老板