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健康与美- 如何在线销售护理物资
切换到Big Commerce后，Carewell Up级别客户服务
| 3,000％ | 200％ | 26％ |
| 每月收入增加 | 转换率增加 | 增加AOV. |
指标从2017年7月 - 2019年12月反映了在线商店销售
首先，首先是企业的特征
像Carewell一样与BigCommerce一起成长。
以服务为中心的家族企业符合电子商务
卡尔默尔开始作为一个靠近家庭Bianca Padilla的想法。联合创始人和首席执行官在三代家庭中长大，看着她的母亲争夺，为她的祖母寻找护理物资，他在80年代后期/ 90年代初开始挣扎。Bianca注意到，大多数市场都没有提供她家庭需要为他们选择合适的产品的支持。此外，许多这些产品难以找到和混淆购物;Bianca和她的母亲都没有充满自信购买，并且经常感觉好像产品是否有效地赌博。
偶尔，Bianca的家庭发现了优质的家庭健康产品 - 那些是美好的日子。即便如此，Bianca意识到，虽然市场上有良好的产品，但许多消费者无法获得他们或缺乏对其需求购买合适产品的指导。这是碧翅和丈夫Jonathan获得了Carewell的想法，作为支持其他处理类似问题的家庭，并在为亲人购买医疗用品时给予他们安心。基于自己的经验，这对夫妇知道人们不仅需要优质的产品，而且他们可以依赖于回答他们的问题。
有了它，开始作为成人尿布订阅服务枢转成高点触摸客户服务模型。Carewell的以服务为中心的哲学延伸到客户体验和现场经验支持购物当时。Bianca对使用电子商务来说，对Bolster Carewell的使命有很好的感受。她没有预见的是在店内运行她的网上商店的许多并发症。
挑战挑战性的局限性和疼痛点
正如Bianca Padilla，Corewell，联合成立者兼首席执行官Bigcommerce所说。
购物非常有限。我们必须在其企业平台上进行任何控制权beplay红利为什么-200查看。至于其前端模板语言，我们很难在本地开发，从GitHub推动变化，或者在本地测试事物 - 这对我们来说是一个巨大的痛苦点。我们还想自定义更多的经验，并试图在逛情上做到这一点很难。Shopify是一个很棒的系统，因为它非常简单，但是当您有更复杂的产品目录时，您需要更大的能力来管理您自己的商店。
我们在购物时面临的另一个挑战与客户无法拯救他们的客户信用卡付款。我知道，Shopify已经开发了在客户签下手机上的代码才能购买代码的代码。但因为我们人口统计学倾向于倾斜，对我们来说并不是很有意义，因为我们的客户不会熟悉它。他们已经缺乏对互联网的信任，因此我们提供了尽可能简单且无缝的经验非常重要。存储信用卡信息是我们转移到BigCommerce的主要原因之一。在我们的购物网站上交易的客户在购买之旅中导致了很多摩擦，而在Bigcommerce上，迅速使用储存付款的能力对我们的业务非常重要，直接提高了我们的转换率200％。
我们首先通过做自己的互联网研究来找到BigCommerce。我们利用了14天免费试用，测试和在系统上玩游戏。我们意识到BigCommerce基本上是Android来购买的苹果 - 它具有更大的功能和更好的结账设置体验，因此我们最终选择了BigCommerce。这是一个完美的平衡，即易于购物，但不能像Salesforce Commerce云那样压倒性。
强大的应用程序与Carewell的BigCommerce商店集成
正如Bianca Padilla，Corewell，联合成立者兼首席执行官Bigcommerce所说。
BigCommerce与yotpo.是一个很好的工具，可以从客户收集回顾。一个很棒的功能是它允许我们回复客户并创建一个对话框。例如，如果客户对产品不满意，我们始终主动地伸出援手，并为他们提供一个可能为他们工作的东西的免费样品。这是奇迹帮助我们与客户培养更好的关系。
亚基在检测欺诈方面非常有帮助，并节省了数千美元。我认为每个人都需要一个很好的欺诈工具，Subuno是我与之合作的最便宜，可能是最可定制的工具 - 它真的有效。一旦下订单位于Subuno，他们就会检查欺诈分数，块/白色列表等风险因素，以及更多。它超级简单，因为我们可以自定义我们的规则并告诉系统要查找的内容。Subuno帮助我们抓住了一些欺诈活动，并将欺诈事件带到了什么。
至于我们的营销渠道，电子邮件是最有利可图的，其次是Google广告。我们开始使用Klaviyo.在2019年底，看到了真正的结果 - 我们的电子邮件从总收入的9％到30％。在所有其他电子邮件提供者中，我们过去尝试过，Klaviyo手下来是胜利者。我们喜欢它让我们能够做到分割，a / b测试，还有更多伟大的事物。这是一个真正是最强大的电子邮件平台，它主要放大了我们的BigCommerce商店的成功。
“klaviyo是”真正是最强大的电子邮件平台，它在很大程度上放大了我们的BigCommerce商店的成功。“Bianca Padilla，Carewell联合创始人＆Ceo
许多Carewell评论我们收到的题为“感谢一家关心的公司”。我们真的为自己感到自豪，我们对Bigcommerce的完全相同。
Bianca Padilla，Carewell联合创始人＆Ceo
BigCommerce支持只是一个电话或电子邮件
正如Bianca Padilla，Corewell，联合成立者兼首席执行官Bigcommerce所说。
我们从BigCommerce团队收到的正在进行的支持一直是我们业务成功的绝对资产。我们的BigCommerce客户成功经理，Ethan一直有助于中继新的BigCommerce功能和更新以及让我们进入Beta计划。这使我们能够更有效地计划，制定更好的决策，并制定一个我们想要的新事物的战略建造进入我们的商店。
Ethan也很快回应了我们对我们遇到困难的任何疑虑或事情。每当我在这里和那里抓到了一个错误时，我就可以将它们报告给Ethan，并且他总是留在它之上，以确保它得到修复。有人在像Bigcommerce这样的大型公司中始终倡导你的人是一个宝贵的东西。
爱的劳动
正如Bianca Padilla，Corewell，联合成立者兼首席执行官Bigcommerce所说。
在地平线上有一些非常激动人心的发展。我们刚刚接受了Shescales，是女性成立品牌的一流女性的女性主导的妇女营销加速器。子女们在雨中的雨中创造了增长机构的掌舵。他们以广告，商业和创造性战略的专业知识提供女性创始人，帮助他们的企业规模建立一个品牌顾客喜欢。他们的一些过去的客户包括耐嚼，23andme和peloton，所以我们期待着加入队伍。他们在高级护理空间方面也有很深的知识，与人类和妈妈一起工作，这对我们公司显然很有前途。
我们是一个家庭经营的业务，护理是一种爱的劳动。我们将客户视为我们自己的家庭的延伸，我们作为他们的支持系统，并提供了他们所需的产品。当我们大约两年前从Shopify到BigCommerce开始时，我们已经看到了令人难以置信的成功转换率，销售，比我们认为的更多。许多Carewell评论我们收到的题为“感谢一家关心的公司”。我们真的为自己感到自豪，我们对Bigcommerce的完全相同。
“在像大公司这样的大公司中始终倡导着你的人是一个宝贵的东西。”Bianca Padilla，Carewell联合创始人＆Ceo
