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独特的音频生活方式品牌如何利用创新,萨斯平台快速上市并在国际上出售
214% | 122% | 82% |
增加 收入后 发射 |
增加 命令 同比 |
增加 转换 率同比 |
直接查看增强企业的功能
像Skullcandy一样与BigCommerce一起成长。
像许多伟大的品牌一样,骷髅糖果诞生于需要解决的问题。创始人Rick Alden在犹他州公园城市骑着一架吊梯车。他正在听音乐,但需要接听电话。当然,技术当时使得从他的音乐播放器切换到手机。所以瑞克决定世界需要更好的解决方案。
他开始了一家公司,这不仅会造成更好的耳机,而且还使它适合滑雪者的生活方式。这是Skullcandy成为原始音频生活方式品牌的那一刻 - 从未回头过来。
15年过去了,该品牌仍然深深扎根于音乐和滑板运动。它的品牌真实性是它不同于竞争对手的原因。今天的Skullcandy消费者是一个年轻的、喜欢冒险的音频消费者——他们喜欢音乐,享受新体验,不断地寻找下一个产品。
Mark Hopkins,Skullcandy的首席信息官一直都是在他的整个生活中进入音乐,从高中和他的学院春节预订乐队开始。在湾区工作多年后,他搬到了犹他州的Park City,在SkullCandy工作,该公司成立于音乐和董事会体育运动,由他们对品牌和音乐的热情组成。
正如Skullcandy Inc.的首席信息官Mark Hopkins的Bigcommerce
我们以前的电子商务平台Salesforce Commerce云,管理和维护昂贵。它没有很多敏捷,我们的团队与在慢速节奏中绑定,以及使用外部开发资源的成本更高。我们知道要制作正确的平台选择,我们将不得不从每个角度探索各种平台选项。
顶级SkullCandy对新的电子商务平台的要求:
正如Skullcandy Inc.的首席信息官Mark Hopkins的Bigcommerce
在进行搜索新的电子商务平台的过程时,我们还评估了Magento并购物加上。Magento很快被排除了,因为我们在SFCC之前已经在Magento平台上并且没有伟大的体验。
至于Shopify Plus,他们是我们的第二选择。我们考察了12个平台,历时3个月,最后我们在BigCommerce和Shopify Plus之间做出了决定。我们觉得我们可以在这两个平台上都有一个有效的国际电子商务生态系统,这两个平台都能提供我们需要的正常运行时间和功能。
老实说,最终的决定归结为人民。通过Shopifice,很明显,Skullcandy将在长长的客户名单中是“只是一个数字”,我们不会从他们的团队中得到很多关注。这是我们在令人沮丧的Salesforce Commerce云上经历的东西。
另一方面,我们认为与BigCommerce将成为互利的伙伴关系。Patrick、Stuart和Eric让我们安心,因为我们与一家真诚希望我们成功的公司合作,我们可以一起为我们的客户创造一个很棒的电子商务体验。在过去一年半的时间里,我们与BigCommerce团队进行战略规划和合作,证明了这一点。
BigCommerce达成这笔交易的原因并不是一个特定的功能集。BigCommerce勾选了这些选项,并且拥有一个我们想要合作的团队。
正如Skullcandy Inc.的首席信息官Mark Hopkins的Bigcommerce
我们的平台迁移非常具有挑战性,并且具有许多活动部件的复杂项目。我们在六个月内与七个网站,四种不同语言一起生活。尽管推出了雄心勃勃的发布时间表,但我们的迁移顺利进行,而不会错过节拍。我们的电子商务收入流和履行过程不间断,网站看起来很漂亮。
在发布后的第一个月内,我们的网站看到了两位数的转换率改进,并获得了奖励最佳新网站设计从BigCommerce。
在推出后的第二个月,我们整合了BigCommerce的Facebook Shop功能,以满足消费者的需求——允许他们在流行的社交网络上快速购买。我们真的在社交商务上下了赌注,利用内置的BigCommerce集成来提供跨社交渠道的产品目录,订单从社交渠道开始,并无缝地进入BigCommerce的控制面板,以简化流程。
在新网站上线的同时,我们也加快了新品牌宣传活动的推出,推出了“全通路”体验,带来了“现在感觉这个”直播音乐会系列和“你感觉我?”的播客系列,以突出新兴艺术家和运动员。
此外,我们还采取了这些举措的学习并推出了12的情绪这是一个很好的开始。每个月,我们都会发布一款限量版的产品,以反映本月的心情,我们还会推出一位艺术家和运动员。
我们的经验和与BigCommerce的成功合作是一个很好的例子,说明了志趣相投的品牌可以有效地结合在一起。技术障碍被消除了,我们现在能够专注于发展我们的业务,同时受益于BigCommerce前瞻性的路线图和稳定的新功能,这些都是为我们这样的品牌设计的。
正如Skullcandy Inc.的首席信息官Mark Hopkins的Bigcommerce
在BigCommerce,我们在开发和整体平台成本上节省了大量资金。更重要的是,我们现在有了一个非常敏捷的环境,可以快速改变以满足我们的业务需求。BigCommerce的SaaS方面很好,因为我们不必担心托管,这使我们能够专注于网站的商业方面。
通过BigCommerce的API, Skullcandy可以将其产品信息系统连接起来,以获取订单、与信用卡公司接口、计算税款,并将所有这些信息连接到我们的ERP系统中。对于我们来说,拥有一个坚实的API基础来处理我们所拥有的所有连接是非常重要的。
自转向BigCommerce以来,Skullcandy的营收同比增长214%,转化率同比增长82%,订单同比增长122%。
我们将BigCommerce平台视为我们电子商务生态系统的一个主要元素,因为我们的消费者访问我们的网站来了解我们的产品,即使他们可能在亚马逊或零售商网站等不同的平台上购买。
我们的客户成功的经理(CSM), Neha,使Skullcandy成功地将我们的国际网站重新平台到BigComerce,也帮助我们推动电子商务的极限。我们专门的CSM为我们提供了我们需要的建议和资源,以实施新技术和扩大我们的数字足迹,以与我们的客户产生共鸣。
Neha将我们的项目视为她的项目,并确保我们拥有我们需要的支持和信息,以便完美地执行它们。我们的CSM作为我们团队的延伸,是我们在我们需要的东西时不仅仅是反应的人。相反,她积极主动,真正希望帮助我们推动我们的业务前进并成功。
总之,Skullcandy网站对我们来说是至关重要的,它对我们继续发展电子商务业务是至关重要的。
BigCommerce团队一直紧跟电子商务的所有趋势,因此随着我们的发展,他们也在与我们一起发展,并支持我们的增长。
我们的经验和与BigCommerce的成功合作是一个很好的例子,说明了志趣相投的品牌可以有效地结合在一起。技术障碍被消除了,我们现在能够专注于发展我们的业务,同时受益于BigCommerce前瞻性的路线图和稳定的新功能,这些都是为我们这样的品牌设计的。 Mark Hopkins,Skullcandy Inc.的首席信息官
在BigCommerce,我们在开发和整体平台成本上节省了大量资金。更重要的是,我们现在有了一个非常敏捷的环境,可以快速改变以满足我们的业务需求。 Mark Hopkins,Skullcandy Inc.的首席信息官
我们的客户成功经理Neha帮助Skullcandy及时将我们的国际网站成功地重新搭建到BigCommerce上,也帮助我们突破了电子商务的极限。Neha将我们的项目视为她的项目,并确保我们拥有我们需要的支持和信息,以便完美地执行它们。 Mark Hopkins,Skullcandy Inc.的首席信息官